Tag Archive: investments

Investments – too much clutter in the marketplace!

cluttered marketplace

On one hand, we have Investment product sellers; like banks, brokers & individual consultants, who sell investment products, claiming to offer the best solution with detailed research reports.

On the other hand, we have manufacturers, like mutual funds & insurance companies, offering mouth-watering deals with smart TV & print commercials.

Who do we believe & trust?

As once a product is sold, one gets to know or understand the actual value of the product only after few years or later, that too when one meets a new advisor or spends some time on knowing the product 😉

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Power of Small Savings – Investment series 1

In my last article, I wrote on two key challenges, we as Robo-advisors face; i.e. “Customer mind-set” towards investments, where it comes as last priority and “Meaning of investments”, where quality is not understood.

To sum it up… how do you motivate customers?

Unlike e-commerce portals, based on current theme, it’s the deep discount that attracts. We have cases (many); where customer go to malls or retail outlet on look & feel, and finally will swap on their smart phone to check on availability & discount, and punch the order… which is obvious, where?

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