We have heard stories, where kids from their pocket money savings, have purchased an expensive music system or gifted an expensive wrist watch to their parents. If it’s my generation, i.e. 80’s, we were saving this in our piggy banks, whereas today same gets parked in a real bank savings account (kids).
I have not come across any parents till date, who would have started a culture of kids saving same in equity mutual funds. Why?
On one hand, we have Investment product sellers; like banks, brokers & individual consultants, who sell investment products, claiming to offer the best solution with detailed research reports.
On the other hand, we have manufacturers, like mutual funds & insurance companies, offering mouth-watering deals with smart TV & print commercials.
Who do we believe & trust?
As once a product is sold, one gets to know or understand the actual value of the product only after few years or later, that too when one meets a new advisor or spends some time on knowing the product 😉
In my last article, I wrote on two key challenges, we as Robo-advisors face; i.e. “Customer mind-set” towards investments, where it comes as last priority and “Meaning of investments”, where quality is not understood.
To sum it up… how do you motivate customers?
Unlike e-commerce portals, based on current theme, it’s the deep discount that attracts. We have cases (many); where customer go to malls or retail outlet on look & feel, and finally will swap on their smart phone to check on availability & discount, and punch the order… which is obvious, where?
Brexit, a referendum on UK, whether to stay in the European Union or not, is finally over with 52% voters demanding an EXIT (48% is in favour of European Union). Sensex which opened with a gap of 1000 points today, with some recovery closed with 600 points down. International markets went for a full hara-kiri with 5% to 10% dive.
Will it affect India?
With European Union (EU) losing one of its members, India too can feel the heat. Rupee may depreciate because of the double effect of foreign fund outflow and dollar rise, and may lead to increase in petrol and diesel prices to an extent. The government then may want to reduce additional excise duty imposed on fuel when it was on a downward trajectory. This will