When you go to your favorite grocery store, do you choose a cart instead of a basket? Hum along to the tune that’s playing? Or accept a sample of the new gouda cheese or pine nut hummus on offer?
If you answered yes to any of the above, you were likely seduced into spending more than you intended. And insidious ploys to get you to open your wallet are also going on at malls, in dressing rooms and on shopping websites across India.
In fact, one man has devoted his career to studying them: Martin Lindstrom—author of Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy—is a marketing guru turned consumer advocate, and the foremost expert on the new, nefarious field of neuromarketing.