In a recent study by Investor’s Research Inc., clients were asked what their priorities were with their financial advisor***. Here were their top six priorities:
1. Understand my situation
2. Educate me
3. Respect my assets (no matter how small)
4. Solve my problem – don’t sell me product
5. Monitor my progress
6. Keep in touch
*** From the book, Story selling for financial advisors, by Scott West & Mitch Anthony
Very simple & heartfelt.
I guess, most of us fall in the same line.
It’s no surprise and a great honour for us at www.moneyfrog.in today. Why?
As we have designed & built our platform, process & advisory based on above philosophy.
When a customer on-boards one of our packages, first & foremost priority is to make him understand that we are not here to sell products (mutual funds or insurance), but make him understand his standing**.
We call it a counselling session. Mix of online & offline feature.
That’s one of the reason why we also charge some fees (otherwise we will go bankrupt), based on the package subscribed. Here me make customer understand & integrate their financial data. We provide him valuable insights toward his current situation & future.
We generate simple & easy to understand reports, & analytics, which helps a customer to take informed decisions. And we have one of the most innovative review & alert mechanism.
We wonder why they were not built or used earlier by others?
I guess, other advisors were waiting for us to Lead them 😉
** Product recommendation comes at a last stage of the process, and there also customer has the right to decide on execution, with Moneyfrog or someone else.
We take care of all above Client Priorities. Are you looking at same qualities in your Financial Advisor?
His interests include birding & adventure activities.