Akash just completed his MBA and landed a six figure salaried job in IT company. The shift from small town to city with its fast lifestyle made him ecstatic as his dreams came true. Work hard and party harder became his life. At the same time, he fulfilled his family obligations by taking care of his parents. His girlfriend born and brought up in city had a problem of plenty. Living life today was the mantra. But a sudden economic slowdown and many of these young generation had no saving to fall back on. Welcome to the millennial generation of urban India.
The generation born between 1980-2000 is demanding, ambitious, tech savvy, entrepreneurial and socially conscious. At the same time, they are stressed due to need for recognition and instant success. They want to be financially independent soon and like to fulfill their passion for travel, adventure, priced possessions at early age. Whatever maybe the goals, one needs to provide for it and earn more returns so that dreams come true sooner. Mutual fund investing fits the bill as professional managed investments, track record, ease of access, daily update and returns matching the risk all go well with the millennial generation. A good financial planner can help them to invest in high returns scheme to fulfill their dreams. Higher savings at early age can help them to achieve short term as well long-term goals for the young generation. Mutual funds are preferred over traditional investment options like real estate and gold due to stagnant returns and higher investments required. Direct investments in stocks requires in-depth and continuous study which all may not be inclined and often lose money in greed for short term returns. There is no doubt that Mutual fund will replace traditional form of investments as more millennial choose it as the most preferred option.